African Americans are 33% more likely to die of cancer than European Americans and are two times more likely to die of cancer than Asians, Native Americans, and Hispanics. The goals of this project are to increase awareness, communication and utilization of cancer screening programs and decrease myths about cancer in the African American community.
Representatives in Detroit, Flint, Saginaw, Lansing, and Pontiac were identified to review the project concept and develop design teams from each area to develop statewide and local strategies to address project goals.
Interventions included training sessions for community cancer outreach education, training of faith-based and community leaders, a county-wide essay contest to engage school age children and families, and implementation of the Tell-A-Friend Model –Let’s SCREEN, to address colorectal cancer in the African American community. Town hall meetings, panel discussions, health expos and other events were also held to increase cancer awareness.
Flint and Saginaw communities promoted the enrollment of qualified women in the Breast and Cervical Cancer Control Program (BCCCP) through information sessions, training BCCCP recruiters and a media campaign.